Technology and Marketing
No matter what business you are in, technology helps you to both produce products and/or provide services and market those to your customers. From the production line with automatic fabricating in so many areas to the Internet for moving them out of your site and to your client’s facilities. Business, technology, and marketing coming together is a beautiful choreography that simply makes it easier, faster and simpler in many ways.
The brick and mortar store of your father and grandfather has given way, in large part, to a website on the Internet. You can showcase all of the products you wish to offer, in full color, and have all of the information anyone would want to have about it, right there on the page. Not only that, you are ‘open’ 24 hours a day, seven days a week. Something that was not really possible 20 years ago.
Going back to the manufacturing end of things, you can have a truly automatic assembly line. The smaller items you may produce can be put together for you while you handle other things, often in another room. The provision of services to your clients, such as accounting, consulting or management of an entire host of things can also be accomplished without either side of the transaction leaving your respective offices.
Not only that but you can offer so much more than you had in the past. Since your presence on the World Wide Web is helping you gain clients and assisting in helping them do what they do, you are also in the position of helping them gain more business on the same Internet. The construction of a website can be likened to the building of a display case or store. You can help them by learning the things necessary to build the website that you use for all of this, but also for building websites for those customers you have.